Increasing Your Site Sales With Twitter

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02.10.09

Increasing Your Site Sales With Twitter

By Shawna Fennell

Mike Ober from Yahoo Small Business has posted a fantastic article, "The Twitter Train of Social Ecommerce"

Mike mentions that Dell has already proven that Twitter works for them, after producing over $1M on sale alerts and now offering exclusive deals to their 11,000+ followers.

However, Dell is not the only business to find success via Twitter.

Amazon asks Twitter users to Tweet a book title or ISBN number, and they are sent a reply with the average price range on Amazon at that moment for the product in question.

Zappos knows the importance of social networking. Check out their page which shows their employees that Twitter, company info on Twitter, and even people that mention the name Zappos in their Tweet (Twitter Message).

Yahoo Store CleanAirGardening uses Twitter to keep in touch with customers, answer questions, and much more.

How can your store take advantage of Twitter to increase sales? As Mike Ober explains:

"The open nature of the Twitter platform allows others to build cool applications, opening the door for you to create Twitter Coupons to begin your social media marketing campaigns, right now. The best part? The cost is your time, for now at least."

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Next week we will be releasing our new e-book, "Ecommerce and Twitter - Increasing Sales One Tweet At a Time," which will explain how to sign up with Twitter, Twitter Terminology, Twitter Tools, Twitter Tips, and much much more!!

Make sure you are following me on Twitter for the latest updates!

P.S. Want to be in the new e-book? Tell me how you use Twitter to communicate with your customers, increase sales, and build relationships. Comment here on our blog, send a Twitter reply to @shawnafennell, or shoot me an email! shawnafennell at gmail dot com

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About the Author:
Shawna Fennell is the founder and CEO of 1Choice4YourStore, an authorized Yahoo! Merchant Solutions Developer and the host of the Yahoo Store Power Hour. Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room. Today she has an office with over 25 employees dedicated to helping store owners build, grow and succeed with their ecommerce stores.Check out the 1 Choice Blog for tips, free e-books, and more!

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