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Expand Your Site With The Best Content  By
Bill HartzerThis is search engine optimization tip number twenty seven in our continuing series of Search Engine Optimization tips. Remember that all our search engine optimization tips in this series are meant to be pretty specific in nature, they should not take that long to review, and are "short and sweet" and directly to the point. This SEO tip has to do with looking back at your website statistics and looking at your web site's history to see which content is best. Just like a hot air balloon, you need to put more hot air into it. Take the best content (the warmest air you can find) and add it to expand your website content. Not following along with our SEO Tips? You might want to take a look at the recap of search engine optimization tipsWe have posted in the past few months. There are a lot more search engine optimization tips coming in the future. In fact, to keep up with these SEO tips you might want to subscribe to our SEO RSS Feed. When it comes to adding more content on your web site, let's remember that we do not need to actually reinvent the wheel. Hopefully, by now, your website has been up and running for quite some time. Take a look back at your website statistics and look at its history. Take a look at the past year or even the past few years (if you have that amount of data) and look to see which web pages and which content on your site has received the most pageviews. Look so see which articles, which specific products, or which topics have been more popular. I would bet that there are a few pages on your site that have inherently done better over time. 
How to Find your Best Content Most likely, the best way to find your best content, like I've mentioned, is to look at your web stats. In the case of the photo I've provided here, there appears to be a large spike in search engine traffic around the month of August last year. So, the way to find your best content is to look more into what was happening in August. Look at the most popular pages in August. Maybe it was one page on your website. Perhaps you were adding more content to your site. Perhaps you made a lot of blog posts. In any case, figure out "what worked" and expand on it. In the case of the twenty six search engine optimization tips so far, it turns out that the first tip, the SEO Title Tag tip and the Fix Duplicate Content SEO tip have been pretty popular. So, in the future, I plan on talking more about those particular tips. I know that there's only so much you can say about a web page's title tag, but certainly a review (or an update) of that search engine optimization tip is warranted. I will also take a look at the duplicate content SEO tip, especially because there is a recent updated related to it: the new Canonical Tag, which attempts to address the indexing of duplicate content on the web by the search engines. What if you don't have articles on your site? What if you sell products? Continue reading this article.
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