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PayPal Set To Become Even More Of A Standard By
Doug CaverlyOnline retailers who haven't made room in their business plan for PayPal may want to rethink things. PayPal's introduced new APIs, a new developer portal, and introductory services pricing designed to make it much more appealing to some very important people and companies. Indeed, all of these updates should prove useful to developers, who are the folks who make the online world go 'round (or parts of it, at least). Their apps have helped ensure the popularity of Facebook and the iPhone, and can make or break other different sites and services. Thanks to this stuff, individual developers are more likely to "make" PayPal. Then there are the corporate endorsements to consider. At a conference yesterday, AERS, Carlson, FIS, FundRazr, MedPayOnline, Payvment, Playspan, ShopSavvy, Storenvy, Super Rewards, Sun Microsystems, S1 and Zuora all announced solutions built with the PayPal X platform. That's quite a collection of companies, and it's even more impressive since they all took action at once, rather than over a period of time. So again, it may be smart for ecommerce sites of every type and size to provide a PayPal option to their users. Those that don't are liable to wind up looking a little behind the times and odd.
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