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Is Your Ecommerce Site Ready For The Influx Of Cyber Monday Traffic?  By
Matthew ElshawCyber Monday (the first Monday after Thanksgiving), marks the start of the online holiday shopping season for most retailers. With a flurry of online activity expected on this day, it’s important to ensure your website’s going to capture the attention of as many shoppers as possible. In 2008, Cyber Monday spending hit a record high, with consumers spending a whopping $846 million online. The good news for retailers is that Cyber Monday is only the start - with strong online sales expected to continue right through until the New Year. So the big question is: Are You Ready? The key to improving your sales during this period is to focus on mediums that can deliver instant results. In the online world, this typically includes: • Google AdWords / PPC Advertising • Local Search Listings • Featured Listings on smaller search engines Google AdWords (PPC) Advertising Google AdWords advertising would definitely be the number one way to target holiday shoppers. It offers pinpoint targeting and instant exposure enabling you to get on the first page of Google when customers are searching for your products and services. Key Benefits: • Campaigns can be live within hours. • Ability to target customers via keyword and location. • First page placement on Google. Learn more about Google AdWords Advertising. Local Search Listings If you’re targeting local customers, a local search listing across Google, Yahoo and Bing is another way to get on the first page of organic search results. It’s simple to setup and there’s no limit to the number of people who click on your listing. Key Benefits: • Once verified, listings are live almost immediately. • Can be included on the first page of results. • Free organic traffic. Learn more about Local Search Listings. Featured Listings If your customers use a search engine besides the top 3, there’s no harm in being found there either. Top 10 featured listings can help boost the efforts of your PPC and Local campaigns. Key Benefits: • Listings are live within 48 hours. • Traffic is free – no click fee’s. • Keyword targeted traffic. Learn more about Top 10 Featured Listings. This year, Cyber Monday falls on the 30th November, so there’s only a few weeks now to get prepared. Don’t leave it to the last minute! Comments
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