02.17.10
ABI Research: Mobile Purchases Will Gain Ecommerce Significance
 By
Doug Caverly
Purchases made via mobile phones will come to represent a significant part of the ecommerce market, according to new statistics from ABI Research. Indeed, ABI Research believes that people will use their phones to spend about $119 billion in 2015, which will equal about eight percent of the total.
Does this signal that mobile shopping will be the end-all, be-all component of ecommerce? Well, of course not - eight percent isn’t a majority. And obviously, if eight percent is the predicted figure for 2015, mobile shopping isn’t a really huge deal now.
Still, senior ABI Research analyst Mark Beccue argued in a statement, “Mobile online shopping is reaching critical mass. In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009. While definitions of ‘mass market adoption’ vary, a more than threefold increase in one year indicates significant consumer interest.”
The statement also added, “Noteworthy is that even that $1+ billion turnover in the US is dwarfed by the size of the mobile online shopping market in Japan, which exceeded $10 billion in 2009 alone.” So further growth isn’t beyond the realm of possibility.
This market segment is definitely something to which ecommerce experts should pay attention, then.
About
the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.
|
|
