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May 11, 2010
Upcoming Facebook Geolocation Features Should Boost Sites' Sales
By Doug Caverly
Ready or not, geolocation features - which will allow people to automatically communicate their position in the real world - appear to be coming to Facebook. And although that may sound like bad news for ecommerce, this could be very beneficial to online operations, too.

Look at it this way: companies that are entirely offline won't be clued into the existence of these features, meaning they won't be able to take advantage of them. And the same goes for firms that haven't learned how to take advantage of the sorts of social media opportunities created by Facebook.

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