Contact | About June 08, 2010

Changing Your Ecommerce With Your Customer Needs In Mind By Eric Leuenberger I wanted to post a quick thought here that all store owners should consider. Change can be good - sometimes - especially if it is meant to decreased expenses (thus directly affecting the bottom line.) However, change that has not been planned out properly or change that does not take into consideration customer needs and wants can cause trouble. I recently worked with a store owner who thought that switching shipping companies would save them some expense over the previous shipping company (which did a great job ... but had slightly higher prices.) In theory, and on paper this might have been true. However, without proper planning and without taking their current and potential customers interest into consideration, the event turned out to be a disaster ... causing long time customers to leave, new customers to never return (even canceling orders), and a customer service nightmare for those working the phones. Continue Reading

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