A collection of news and articles covering the latest developments for webmasters and site owners seeking to enhance their online properties. Building better websites for business
July 27, 2010
Using Flash Promotional Banners On Your Ecommerce Site
By Eric Leuenberger


You've seen them on just about every big ecommerce site. Many banners have gone from static to rotating. The rotation offers an unlimited resource for promoting various items without taking up a ton of space on the page - and if done correctly, they look nice too.

In my last article I talked about some of the things that should be considered when developing an effective promotional banner. I want to follow that up with a short post here on how you can promote more in less space using flash for banner development.

Flash banners come in all shapes and sizes. As of this writing two example sites using them are Target and BestBuy. Screenshots of the home page for each are below as a reference point. The red outlined area in each indicates the area the dynamic flash banner is composed of.

In today's internet age, you do not need a whole lot of flash design experience to get these types of banners up and running on your site. You will need a little technical know how (or get someone that can do it for you) but there really isn't much to it if you have the right tools.

The truth is, you can do this yourself with a number of free and/or affordable commercial options.

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Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- enterpriseecommerce.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
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