Study: 15% Of Consumers Make Purchases With Mobile Devices

August 24, 2010

Study: 15% Of Consumers Make Purchases With Mobile Devices

By Doug Caverly

Companies that don't take mobile shoppers into account are ignoring a significant segment of the population, according to a new report. Sterling Commerce and Demandware determined that around 15 percent of consumers use mobile devices to make purchases online.

The firms reached this conclusion after SmartRevenue, an independent organization, surveyed around 3,600 individuals, which makes their data hard to ignore. The individuals were all U.S. residents at least 18 years old.

So on to the statistics. Demandware stated in a press release, "More than 60 percent believe that being able to use their mobile phone while shopping to verify product availability at a particular store location is important to very important."

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