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January 2, 2013
Chris Crum Watch This Webinar About Remarketing With Google Analytics
By Chris Crum
Google recently posted an hour-long webinar about Remarketing with Google Analytics. Google launched the feature earlier this year in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products.

Google says in the video description:

This webinar presents in-depth examples on how to use Remarketing with Google Analytics. With this tool, you can tap into valuable Google Analytics insights about your website visitors who show an interest in your products and services — for example, visitors who spend time viewing specific pages or who put items in their shopping cart. Once you’ve identified your audience, you can run ads across the Google Display Network (GDN) that are tailored to that audience. Take advantage of your existing Google Analytics tags and easily create and edit sophisticated lists using Google Analytics segmentation [...]

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Recent Articles:
U.S. Holiday Spending Surpasses $21 Billion Online
We knew that it's been a ridiculously good holiday season for online retail sales, but comScore has provided a new update today about the first 32 days of the November-December season, and the amount of money being spent online in the U.S. is up 14% year-over-year, according to the firm. For the time period, sales have hit $21.4 billion.

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On November 8th, it was announced by R.V. Guha (Google) that e-commerce schemas from the GoodRelations project would be integrated with, effective immediately. GoodRelations is the well-known and widely used e-commerce vocabulary that [...] Google announced that starting today, users will no longer have to enter their credit/debit card numbers, billing addresses or other payment-related information on certain sites that accept Google Wallet for payments. Google is quick to cite the "97% of mobile shoppers abandon their mobile shopping carts" stat from a recent [...] We knew it was coming in October, but Google officially announced today that starting October 17, Google Shopping results in the U.S. will start coming only from merchants who are Product Listing Ads advertisers. "We will be ranking [...]
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