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February 14, 2013
Adam Thompson Why You Shouldn't Take A Site's Ecommerce Conversion Rate At Face Value
By Adam Thompson
“What is our ecommerce conversion rate?”

“What’s the average conversion rate for our industry?”

“What conversion rate do our competitors’ achieve?”

Many of us have asked or answered questions much like these. No doubt about it, they are important questions. But I want to caution marketers against making quick decisions based on conversion rate without digging deeper to find the entire story the data is trying to tell. A “good” ecommerce rate can be hiding dark secrets, and in some cases a “poor” conversion rate may not be as bad as it seems at first. [...]

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Today's Top Videos:
Here's Why Google Doesn't Turn Off Toolbar PageRank Here's Why Google Doesn't Turn Off Toolbar PageRank
Google's Matt Cutts is back online, he's been steadily putting out new Webmaster Help videos on a daily basis. It will be interesting to see how long this continues. [...]
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Here's Eric Schmidt's Entire Cambridge Speech [Video] Here's Eric Schmidt's Entire Cambridge Speech [Video]
Google executive chairman Eric Schmidt continues to make headlines. In fact, though he handed the CEO reins to Larry Page in 2011, he may still grab more headlines than page thanks to things like his imaginative speeches and a recent trip to North Korea. [...]
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First Clip From jOBS Hits The Web [Video] First Clip From jOBS Hits The Web [Video]
Entertainment Tonight has posted the first clip we've seen from the upcoming Steve Jobs biopic jOBS, starring Ashton Kutcher and Josh Gad as Jobs and Steve Wozniak. The clip features the duo in a scene talking about Wozniak's operating system. [...]
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Recent Articles:
It's All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline
Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time. What does this mean for your business in 2013 and beyond?

In this Webinar, find out how the social, local, mobile Web is changing your customers’ [...]
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Learn More About Remarketing With This Google Analytics Video U.S. Holiday Spending Surpasses $21 Billion Online E-commerce SEO: Schema.org and GoodRelations Unite
Google recently posted an hour-long webinar about Remarketing with Google Analytics. Google launched the feature earlier this year in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest [...] We knew that it’s been a ridiculously good holiday season for online retail sales, but comScore has provided a new update today about the first 32 days of the November-December season, and the amount of money being spent online in the U.S. is up 14% year-over-year, according to the firm. For the time period, sales have hit $21.4 [...] On November 8th, it was announced by R.V. Guha (Google) that e-commerce schemas from the GoodRelations project would be integrated with Schema.org, effective immediately. GoodRelations is the well-known and widely used e-commerce vocabulary [...]
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