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EnterpriseECommerce (Enable Images to Fully Enjoy)
March 19, 2013
Navneet Kaushal Google's Next Algorithm Targets Bad E-Commerce Merchants!
By Navneet Kaushal
During the popular SXSW conference, Matt Cutts, Head of Google Search Spam made some serious announcements which will keep the search and social world busy and engaged for a long while. His first set of announcements were about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. His other announcement regarding merchant quality was completely unexpected. Matt Cutt's announced the future launch of a new algorithm that will target bad merchants by lowering their ranking in Google.

Matt said, “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don't want low quality experience merchants to be ranking in the search results.” [...]

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Recent Articles:
Google Shopping Trounces Amazon Product Ads on Key Metrics, Save Conversion Rates!
2012 Ecommerce Industry Report of CPC Strategy closely examines performance of Google Shopping against its main competitor Amazon Product Ads. Metrics factored in included CPC, traffic, revenue, conversion rate and cost of sale.

Cost-per-sale of advertisers on Google Shopping was 32.5% lower compare to Amazon Product Ads in Q3 and Q4. As for average cost-per-click, Google Shopping clocked $0.31 against $0.41 of Amazon, which translates into 32.5%. This can be attributed to lack of minimum CPC bid requirements [...]
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“What is our ecommerce conversion rate?” “What’s the average conversion rate for our industry?” “What conversion rate do our competitors’ achieve?” Many of us have asked or answered questions much [...] Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, [...] Google recently posted an hour-long webinar about Remarketing with Google Analytics. Google launched the feature earlier this year in beta, to help users create remarketing lists based on specific audiences who visit their sites and show [...]
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