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EnterpriseECommerce (Enable Images to Fully Enjoy)
April 3, 2013
Chris Crum Shopping.com Rebranded As The eBay Commerce Network
By Chris Crum
It’s hard to believe, but it’s been nearly 8 years since eBay acquired Shopping.com. After all that time, eBay has decided to rebrand the property as the eBay Commerce Network in a move the company says will “better reflect its evolution from a single-destination” site to a “robust commerce network”.

The company said in an announcement:

Consumers' shopping habits have drastically changed since 1997, when Shopping.com first launched. Originally, buyers had fewer online options to research and ultimately buy their products. Today, consumers can access many more options, with the average shopper visiting 10.4 websites during their purchasing process. [...]

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