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EnterpriseECommerce (Enable Images to Fully Enjoy)
June 11, 2013
Jay Baer Social Media is a Terrible Ecommerce Tactic — or is it?
By Jay Baer
Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking.

Along with my friend Mitch Joel, author of CTRL ALT DELETE, I was asked to evaluate and comment on these findings. There is a ton of interesting insights in the report, which I emphatically recommend you download for free:

Here’s some of what I wrote in my analysis:

Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). In short, “social commerce” is a unicorn, at least in terms of last-touch attribution. (meaning that website visitors came from social directly)

It might be reasonable [...]

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Recent Articles:
Google Checkout Going Away in Six Months!
Here’s a bad news for Google Play developers and merchants who are using Google Checkout as a default payment option and an alternative to PayPal. Google has announced that the service is going away on November 20, 2013.

Although, Google Play developers will be moved to Google Wallet for the payment procedures. Google said that it needs an online payment processing solution for web merchants and has partnered with Freshbooks, Braintree, and Shopify. These are not free services and Google will be offering [...]
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Groupon POS Leaked For iPad Launch Google Wallet Updated To Remove Privacy Concerns Shopping.com Rebranded As The eBay Commerce Network
Update: This was just an unintentional leak. Here’s what Groupon has really released. Groupon has released a new POS solution for the iPad. The app, which can be found in the App Store, is described as “a beautiful and simple way to [...] It was revealed back in February that Google Play sent your personal details to developers whenever you bought their apps on the Play store. It caused a small outcry among the Android community, and Congress even got involved. Google is now finally starting to address these concerns.

Droid Life reports that Google will be updating [...]
It’s hard to believe, but it’s been nearly 8 years since eBay acquired Shopping.com. After all that time, eBay has decided to rebrand the property as the eBay Commerce Network in a move the company says will “better reflect [...]
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- WebProNews - SalesNewz - eCommNewz iEntry Inc.
- Jayde - CareerNewz - WebsiteNotes
- MarketingNewz - InvestNewz - AdvertisingDay
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