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EnterpriseECommerce (Enable Images to Fully Enjoy)
June 25, 2013
Mike Fleming A Simple Overview of Product Listing Ads
By Mike Fleming
You have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you are not running Product Listing Ads (PLAs) on search engines (Google now, Bing soon). The fact that PLAs can show images of the exact product a searcher is looking for with an exact title and competitive price gives them a distinct advantage over other listings in the search engines. Namely, if the searcher typed in the exact product name, these ads are serving them the exact result they’re looking for. This is exactly the purpose of search, isn’t it?

As would be expected, all the case studies I’ve seen about these ads up to this point have shown better overall performance for search queries than paid search text ads. While they are more complicated to set up and run campaigns for than traditional keyword campaigns, this can be used to your advantage. This is because PLAs require that you learn how to set up and optimize a data feed, as well as learn how to set up [...]

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Recent Articles:
Social Media is a Terrible Ecommerce Tactic — or is it?
Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking.

Along with my friend Mitch Joel, author of CTRL ALT DELETE, I was asked to evaluate and comment on these findings. There is a ton of interesting insights in the report, which I emphatically recommend you download for [...]
Google Checkout Going Away in Six Months! Groupon POS Leaked For iPad Launch Google Wallet Updated To Remove Privacy Concerns
Here’s a bad news for Google Play developers and merchants who are using Google Checkout as a default payment option and an alternative to PayPal. Google has announced that the service is going away on November 20, 2013. Although, Google Play [...] Update: This was just an unintentional leak. Here’s what Groupon has really released. Groupon has released a new POS solution for the iPad. The app, which can be found in the App Store, is described as “a beautiful and simple way to manage your business and accept payments at the lowest rates available today.” Groupon [...] It was revealed back in February that Google Play sent your personal details to developers whenever you bought their apps on the Play store. It caused a small outcry among the Android community, and Congress even got involved. Google is now [...]
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Other iEntry Business Resources:
- WebProNews - SalesNewz - eCommNewz iEntry Inc.
- Jayde - CareerNewz - WebsiteNotes
- MarketingNewz - InvestNewz - AdvertisingDay
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