|December 31, 2013|
|Optimize Your E-Commerce Website to Increase Sales, Revenue, and Profits|
|By Dario Ruff Sr.|
| The majority of e-commerce websites share the same goal and the same struggles. Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing. This makes selling products online tougher than selling in brick and mortar stores; the same obstacles may also apply to catalog purchases. Knowing these struggles, e-commerce site owners understand they must convert (sell a product) users the first time they visit their online stores, or they will lose many sales.
There are many how-to articles on the Web that provide a foundation for optimizing your e-commerce site to increase conversions, but none of these tutorials offer a step-by-step guide to ensure your online store is sound from a search engine optimization (SEO) and technical perspective.
Today, I’d like to give you a thorough understanding of search engine optimization for e-commerce stores and provide you with calls to action, product optimizations, and much more. Let’s get started. [...]
||Today's Top Videos:|
|Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff|
|Google has put out a checklist for improving mobile websites. The search engine recently made several ranking changes for sites not configured for smartphone users, so you may want to pay attention. [...]|
|Google Ventures Shares Presentation On Lean Product Management|
|Google Ventures, Google's investment arm, has shared an 80-minute workshop presentation on the topic of lean product management. [...]|
|Cutts Talks Disavow Links Tool And Negative SEO|
|Google has put out a new Webmaster Help video discussing the Disavow Links tool, and whether or not it's a good idea to use it even when you don't have a manual action against your site. [...]|
|Will Ecommerce On Yelp Be Embraced By Businesses?|
| Yelp may be well known as a reviews site, where you can go to find out what people have said about a restaurant your thinking about trying or a plumber you’re considering calling to fix your sink. Through most of its life, that’s essentially what it has been.
Yelp is evolving, however, and you can probably expect it to start looking a lot different in months and years to come as it looks to “close the loop” in transactions between businesses and consumers. Yelp doesn’t just want to [...]
|Amazon Has Started Sunday Deliveries With USPS||Google+ Hangouts on Air Shopping App Launched!||5 Basic Tips for Greater eCommerce Conversion|
|The regular mail may not run on Sundays, however, if you order from Amazon, your orders will now be shipped seven days a week. The United States Postal Service recently partnered with Amazon to allow the delivery of their packages on Sundays. [...]||Google+ Hangouts on Air Shopping app might take the online shopping to the next level. Diane von Furstenberg is the first to use the application to showcase its ability to browse trends, buy products, and share the details directly on the Hangout. [...]||Buying online is huge business. For many it’s become such a convenient way to shop that even staple, every day items such as contact solution and toothpaste are acquired by turning to a trusted eCommerce vendor. With sites like Amazon [...]|
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