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EnterpriseECommerce (Enable Images to Fully Enjoy)
February 11, 2014
Chris Crum Soon You Will Be Able To Buy And Sell Products Directly On Twitter
By Chris Crum
Soon, businesses may be able to sell products directly on Twitter as the company is reportedly in the final stages of making a deal with payments startup Stripe.

This according to Re/Code, citing people familiar with the deal, which is not yet complete.

Neither company is commenting, but this would be a move that we’ve seen coming from Twitter for months, if not years.

All the way back in 2011, CEO Dick Costolo spoke about commerce opportunities for Twitter. He talked about how the San Diego Chargers had used Twitter to quickly sell 1,000 tickets to a game that would have otherwise been blacked out.

“There’s a commerce opportunity there for us to take advantage of if we want,” Costolo said. “How can we remove friction from the process?”

That was over two years before Twitter went public. Now, it needs revenue streams more than ever, and it looks like they’re ready to make a move in that direction.

More recently, this past August, Twitter announced that it had hired former [...]

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