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March 25, 2014
Chris Crum Report Discovers Purchases Are Being Made Quicker By Consumers
By Chris Crum
Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of in little time.

The average time to purchase across retail categories is less than four days, even for big-ticket items like appliances, according to the report, which is based on a survey of over 1,500 people said to represent the U.S. consumer population.

65% of respondents said they're more sensitive to price now than a year ago, while 88% look for deals, rebates and best prices before shopping. [...]

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