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May 6, 2014
Dan Kern Expanding the Horizons of eCommerce Content Strategy
By Dan Kern
Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website's content strategy must expand beyond the basic structure of the homepage, category pages, product pages and utility pages (contact, return policy, etc.).

The expansion of content strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO–from keyword research, to content creation, to content marketing and link building. By understanding the true intent behind keywords, online marketers can understand the different needs between potential customers, and produce the type of [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Recent Articles:
Consumers Starting To Make Purchases More Quickly
Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of in little time.

The average time to purchase across retail categories is less than four days, even for big-ticket items like appliances, according to the report, which is based on a survey of over 1,500 people said to represent the U.S. consumer [...]
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Report Discovers Purchases Are Being Made Quicker By Consumers How to "properly" add items to your Yahoo Store Olapic Vs Neon Facet – Social Commerce and SEO
Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken [...] I remember the first time I added products to my new Yahoo Store.

I was so excited to say, "I'm DONE!" Then I realized, I forgot to put in information about the shipping.

I went back in my store and updated all the pages again. Then I realized, I forgot to put in something else.

What a complete [...]
Olapic and NeonFacet are ecommerce social content crowdsourcing platforms. They use hashtags to identify brand or product-related social content, typically in the form of images and videos posted on sites like Instagram and Tumblr. In [...]
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