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May 27, 2014
Chris Crum MarketingSherpa and eBay Release New E-Commerce Benchmark
By Chris Crum
MarketingSherpa and eBay's Magento have a new E-commerce Benchmark Study out, which utilized data from 3,000 hours of research, survey responses from 4,346 marketers, interviews with "key e-commerce leaders," and a review of academic works related to e-commerce. It has nearly a hundred charts looking at various points of analysis aimed at illustrating trends, those with the most prevalent marketplace strategies, and insights into successful tactics.

The research found that email marketing and organic search were the most frequent sources of e-commerce traffic across all revenue ranges.

While the percent receiving significant traffic from each channel was mostly consistent across product categories, percentages [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Expanding the Horizons of eCommerce Content Strategy
Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website's content strategy must expand beyond the basic structure of the homepage, category pages, product pages and utility pages (contact, return policy, etc.).

The expansion of content strategy is not only beneficial for overall customer nurturing, but [...]
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Consumers Starting To Make Purchases More Quickly Report Discovers Purchases Are Being Made Quicker By Consumers How to "properly" add items to your Yahoo Store
Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken [...] Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of in little time. The average time to purchase across retail categories is less than [...] I remember the first time I added products to my new Yahoo Store. I was so excited to say, "I'm DONE!" Then I realized, I forgot to put in information about the shipping. I went back in my store and updated all the pages [...]
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