|May 27, 2014|
|MarketingSherpa and eBay Release New E-Commerce Benchmark|
|By Chris Crum|
MarketingSherpa and eBay's Magento have a new E-commerce Benchmark Study out, which utilized data from 3,000 hours of research, survey responses from 4,346 marketers, interviews with "key e-commerce leaders," and a review of academic works related to e-commerce. It has nearly a hundred charts looking at various points of analysis aimed at illustrating trends, those with the most prevalent marketplace strategies, and insights into successful tactics.
The research found that email marketing and organic search were the most frequent sources of e-commerce traffic across all revenue ranges.
While the percent receiving significant traffic from each channel was mostly consistent across product categories, percentages [...]
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Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website's content strategy must expand beyond the basic structure of the homepage, category pages, product pages and utility pages (contact, return policy, etc.).
The expansion of content strategy is not only beneficial for overall customer nurturing, but [...]
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|Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken [...]||Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of in little time. The average time to purchase across retail categories is less than [...]||I remember the first time I added products to my new Yahoo Store. I was so excited to say, "I'm DONE!" Then I realized, I forgot to put in information about the shipping. I went back in my store and updated all the pages [...]|
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