|June 17, 2014|
|Learn From Google How To Get More iOS Conversions|
|By Chris Crum|
97% of mobile shoppers abandon their shopping carts. That's a stat Google has been tossing around for about two years (hopefully it's gotten a little better since then).
Either way, Google is expanding a feature it launched on Android over a year ago, which it hopes will solve this problem, to iOS. It's also available for the web. The Google Wallet Instant Buy API lets developers in the U.S. make the checkout process in their apps easier. Here's a look:
According to Google, RueLaLa saw a 4X increase in purchase conversion for Google Wallet users on Android after integrating the API. Eat24 saw an 11% higher average order value compared to credit card purchases. Fancy saw a 20% conversion increase on mobile and desktop sites as well as Android. [...]
||Today's Top Videos:|
|WordPress Founder Talks To LinkedIn About The Future Of Publishing|
|This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]|
|Understanding the Workforce: The Latest Buzz on Talent Trends...|
|LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]|
|Matt Cutts On How To Get Google To Recognize Your Mobile Pages|
|Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|MarketingSherpa and eBay Release New E-Commerce Benchmark|
MarketingSherpa and eBay's Magento have a new E-commerce Benchmark Study out, which utilized data from 3,000 hours of research, survey responses from 4,346 marketers, interviews with "key e-commerce leaders," and a review of academic works related to e-commerce. It has nearly a hundred charts looking at various points of analysis aimed at illustrating trends, those with the most prevalent marketplace strategies, and insights into successful tactics.
The research found that email marketing and organic [...]
|Expanding the Horizons of eCommerce Content Strategy||Consumers Starting To Make Purchases More Quickly||Report Discovers Purchases Are Being Made Quicker By Consumers|
|Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that [...]||Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of in little time. The average time to purchase across retail categories is less than [...]||Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken [...]|
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