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September 16, 2014
Chris Crum eBay Releasing Enterprise Commerce Marketing Platform
By Chris Crum
eBay is readying a product called the eBay Enterprise Commerce Marketing Platform, which will reportedly combine various other platforms, including those it picked up in its 2011 acquisition of GSI Commerce.

That deal was for $2.4 billion, and was a playby the company to cement itself as a leading strategic global commerce partner of choice for retailers and brands of all sizes.

eBay Enterprise President Craig Haymanwrites on the company’s enterprise blog, “We evaluated our existing demand-generation technologies to see how we could make them more efficient, more effective and easier to use. And we found a brilliant strategic partner in FICO, a leading predictive analytics and decision-management company.” [...]

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