EnterpriseECommerce (Enable Images to Fully Enjoy)
November 18, 2014
Dan Kern eCommerce Copywriting Guidelines to Increase Organic Search Traffic & Conversions
By Dan Kern
For In-House and Outsourced Copywriters
When using resources to hire freelance writers like oDesk, TextBroker andeLance, sometimes the the hardest part is explaining what it is that you want. This is why we standardized our best practices and writer's guidelines for eCommerce copywriting for Inflow clients. You are free to use any or all of this in your project / job description when hiring freelance writers, content agencies or even when training in-house staff. Ready? Let's get into it.

Optimizing Category Pages
We believe unique category page content is important to help those pages rank for short and mid-tail keyword phrases you might expect categories and sub-categories to rank for (widgets, blue widgets, discount blue widgets, etc.). Most sites have come [...]

Continue Reading
Today's Top Videos:
Project Wing: Here Come Google's Delivery Drones Project Wing: Here Come Google's Delivery Drones
Late last year, Amazon introduced Amazon Prime Air, its ambitious effort to bring a delivery-by-drone experience to customers. I don't suppose it should come as much of a surprise that Google is [...]
Watch Video
Pinterest Talks Gender Balance And Promoted Pins Pinterest Talks Gender Balance And Promoted Pins
Joanne Bradford, Pinterest's head of partnerships, spoke at the Digiday Platform Summit on Thursday, and talked about the gender balance on the service, the early days of Promoted Pins, and how... [...]
Watch Video
New Google Penguin Update Is Getting Closer New Google Penguin Update Is Getting Closer
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
Watch Video
Recent Articles:
Old Web Bowsers Will Be Restricted By eBay

eBay announced that in an effort to make shopping more secure, it will restrict site access through older versions of web browsers. This is largely in response to the POODLE SSL 3.0 vulnerability recently discovered by Google. The company says in a blog post: We have decided to restrict the use of an outdated Internet […]

The post Old Web Bowsers Will Be Restricted By eBay appeared first on [...]

Read More...
Other iEntry Business Resources:
- WebProNews - SalesNewz - eCommNewz iEntry Inc.
- Jayde - CareerNewz - WebsiteNotes
- MarketingNewz - InvestNewz - AdvertisingDay
--This email is a service of EnterpriseECommerce--


2014 iEntry, Inc. All Rights Reserved Privacy Policy Legal
To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.