|November 18, 2014|
|eCommerce Copywriting Guidelines to Increase Organic Search Traffic & Conversions|
|By Dan Kern|
For In-House and Outsourced Copywriters
When using resources to hire freelance writers like oDesk, TextBroker andeLance, sometimes the the hardest part is explaining what it is that you want. This is why we standardized our best practices and writer's guidelines for eCommerce copywriting for Inflow clients. You are free to use any or all of this in your project / job description when hiring freelance writers, content agencies or even when training in-house staff. Ready? Let's get into it.
Optimizing Category Pages
We believe unique category page content is important to help those pages rank for short and mid-tail keyword phrases you might expect categories and sub-categories to rank for (widgets, blue widgets, discount blue widgets, etc.). Most sites have come [...]
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