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EnterpriseECommerce
Get Sales Tomorrow By Providing Wishlists Today

By Stoney deGeyter

February 24, 2015

Not every shopper wants or is ready to buy your product or service right this moment. There is nothing you can do about that. But what you can do is encourage them to come back later.

A good method of doing just that is to provide an "add to wishlist" or "save for later" option in your shopping cart. You don't want this call to action to be equal to or to overpower the primary "add to cart" or "checkout" options, but as a smaller, secondary option in case they are not ready to buy now.

Allowing visitors to save items in their cart will often lead to more sales later. [Tweet This]

Think about it. What if the visitor adds [...]

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