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EnterpriseECommerce
The Value of Inbound Marketing for eCommerce Sites

By Sara Downey Robinson

April 14, 2015

In many retail sectors, first-time visitors to the website make up the collective bulk of online sales. However, most of these potentially valuable new customers often leave the site without ever making contact in a way that would allow the brand to reconnect with them at a different point in their buyer's journey. In fact, you probably won't ever know what they were looking for, why they didn't buy it from you, or how you can improve their experience on the site.

When visitors aren't nurtured properly they may never add something to their cart, or may abandon their carts for a variety of reasons.

The bottom line for any eCommerce site is that these customers aren't getting what they need, and are leaving the site without purchasing, or without spending as much as they could have. So as I'm about to outline, there is a value for inbound marketing for eCommerce sites.

I want to keep this in my wheelhouse, so let's talk about a recent experience I had. Some background: I've been playing roller derby for years, but [...]

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