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EnterpriseECommerce
One Touch Payments from PayPal Now Offered On The Web

By Chris Crum

May 12, 2015

PayPal announced the launch of One Touch for Web, enabling users to pay for things around the web without user IDs and passwords after their first login. The feature was firstlaunched on mobile devices back in August.

Since the mobile launch, merchants including Airbnb, Boxed, Jane.com, Lyft, Munchery, and YPlan have added One Touch to their services.

"Not only did consumers love the experience, but we heard from many of our merchants that One Touch led to an immediate increase in sales, average order values, customer adoption and loyalty,"said Bill Ready, Senior Vice President, Global Head of Merchant and Next-Generation Commerce at PayPal. "For example, Yplan reported a double digit increase in conversions since using One Touch, and StubHub reported a double digit increase in total sales and transactions through PayPal on iOS with One Touch since enabling One Touch for mobile last fall. And because One Touch enables consumers to pay without entering any payment information even at signup, it helps to increase customer [...]

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