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EnterpriseECommerce
Can Google find you in your online store?

By Chris Abraham

June 9, 2015

With a little technical skill, it's cheap and easy to build a self-running, autonomous, online store. And then, it's cheap and easy to build a hundred more. Since eCommerce doesn't demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. Online, you can become a broker. Online, you can be a middle man. If you were smart, you'd reinvent some of your money into SEO and some into ads. Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. Maybe you'd become part of a powerful private blog network.

What About People, What About Service?
All that money being spent on building the perfect store needs to be shifted some. No longer will the spoils go to the sites with the best links and optimization, it'll go to the sites that are most engaged with their communities, and it'll go to the sites that keep up with the march of technology and trends.

Google Prefers Sites with Esprit de Corps
I was sitting [...]

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