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Beyond eCommerce: What Twitter Product Pages and Collections Mean for Brands

By Jennifer Salerno

July 14, 2015

Following the move of Facebook, Pinterest, and Instagram in introducing new functionality and eCommerce ad units, Twitter's most recent announcement reveals two new features: Product Pages and Collections.

Keep in mind that while many articles have lumped these features together, the two are very different and have different marketing opportunities that can expand beyond "Buy Now" ecommerce functionality. Let's look at how.

Product and Places Pages
These pages are dedicated to a specific product or place, and contain information such as images, reviews and other various details for those searching. The information retained within these pages can help inform buyers of products before their purchase, while providing integration of ecommerce in a "Buy on Twitter" button.

Product and Places Collections
Collections differ, as they are editable groups of Tweets hand-selected by a Twitter user. They are

fairly easy to create yourself through Tweetdeck. Twitter has already begun to collaborate on this feature [...]

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