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B2B and eCommerce Inbound Marketing Compared

By admin

September 1, 2015

I recently attended a HubSpot User Group meeting in Denver, CO. Mike Vittum from HubSpot was the guest speaker and he presented an awesome session on Inbound Marketing and landing pages. I met quite a few HubSpot Partners and HubSpot clients at the event, and while making introductions with my new acquaintances, I realized something: most of the customers and agencies at the event were B2B (non-eCommerce) focused. This wasn’t really that surprising since most of HubSpot’s focus has been on lead generation clients. Most of them were quite fascinated when I mentioned one of Inflow’s specialties is Inbound Marketing For eCommerce. Reactions ranged from, “Wait, how do you do Inbound For eCommerce,” to “Oh, so you must work with a lot of promotions and discounts.” I realized that there is a lot of confusion about what exactly Inbound Marketing for eCommerce looks like and some low expectations on what it can deliver.

In a blog post from 2012, Relevance defines three types of Inbound Marketing for eCommerce:

1. Traditional [...]

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