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EnterpriseECommerce
3 eCommerce Marketing Automation Systems Compared

By Mike Belasco

September 28, 2015

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile, high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business?

[Marketing Technology Landscape Image by Scott Brinker at Chiefmartec.com]

To answer that question, there are three key areas of eCommerce marketing automation systems to evaluate: features, integrations and pricing.

Features
Marketo defines marketing automation as “technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.” Within this definition, the types of marketing tasks and complexities of workflows can vary broadly among various tools. When evaluating the features of marketing automation systems, we focus on three areas: publishing, emailing and reporting. Here are some of the features we evaluate as part of each [...]

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