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3 Social Buying Options To Drive Social Commerce During The Holiday Season

By Lisa Braziel

October 19, 2015

With the holidays right around the corner, and with social buying options on social networks increasing on a weekly basis, I wanted to recap a few of the more promising social buying options your brand might want to consider if driving eCommerce sales during the holiday season is a priority.

For many clients, we're seeing nice click through rates to eCommerce from Facebook Carousel ads. With the announcement from Facebook that video can now be added to the Carousel, brands have more options to explain or showcase a product, or series of products, before users click through to buy.

Idea: Consider how to help users with gifts around the holidays. A gift basket "How-To" video could be followed by a Carousel of product shots from the products included in the tutorial. Or a brands could have an influencer create a showcase and talk about their favorite products from a brand, with the products to follow. The possibilities are endless.

The most [...]

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