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EnterpriseECommerce
Periscope for eCommerce: Ready, Set, Broadcast

By Sara Downey Robinson

December 17, 2015

Periscope for eCommerce: A Perfect Pair
The early adopter gets the worm. Periscope has something like 10 million users. However, nowhere near that many are online streaming broadcasts, so if you are creating compelling, kick ass content, then you actually have a chance of rising above the noise on Periscope. For eCommerce brand it’s worth noting, Apple just named Periscope its App of the Year.

So is Periscope for eCommerce sites and brands really a valuable tool?

Quick terminology and background for this article. Scopes are live broadcasts you create directly from the Periscope app on your mobile device. And Scopers are folks using the app. Scopes are live or accessible for approximately 24 hours, After that they are gone from the app. Scopers can save the broadcast as a video to their camera roll on the mobile device, which make is repurposable. This isn’t a silly little app to dismiss.

1. Live product demos and tutorials
Periscope for eCommerce demos – think QVC only far more intimate. Let’s say you’re about [...]

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