-This is an EnterpriseECommerce Sponsor Update-


We performed a top-to-bottom analysis across Jumpshot's solutions of Nike Purchases in Q1, 2016 to demonstrate the capabilities of utilizing clickstream data to better understand site performance across desktop and mobile.

Our Analysis includes:
  • Mobile and desktop path-to-purchase activity on Nike.com.
  • Market share comparison of major sports apparel brands on Amazon, Zappos and Foot Locker.
  • Identifying incremental lift from proper attribution of transactions on 3rd-party sites.
  • Comparing the online lives of Nike.com buyers, Nike.com visitors that did not purchase, and Adidas.com buyers to each other and the general population.
  • Analyzing the impact of organic and paid keyword sets on sales.


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