Get the latest research on content + commerce from Zmags and Total Retail.
To meet customer expectations and stay competitive, online retailers are evolving their content strategies to incorporate more rich media. But most struggle to produce rich content, much less leverage it for customer acquisition and engagement.
Get the survey results to learn:
- How retailers prioritize and budget for rich content within overall marketing initiatives
- What types of content retailers want vs. what they have
- Which technologies and tools brands typically use
- What the top pain points are when creating rich content