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[2004-04-02] How to Avoid the Most Common Reference Management Mistakes
References have always been one of the most powerful tools in the arsenal available to a salesperson. Who better to sing the praises of your company than your best customers? Maximizing your Return on References (ROR), however, requires a strategy and ongoing maintenance plan. Here is a checklist to help you avoid the most common reference management mistakes.
References have always been one of the most powerful tools in the arsenal available to a salesperson. Who better to sing the praises of your company than your best customers? Maximizing your Return on References (ROR), however, requires a strategy and ongoing maintenance plan. Here is a checklist to help you avoid the most common reference management mistakes.