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[2004-05-27] Google Adwords Image Ads
Are we going back in time with Google Adwords Image Ads? Weren't banners supposed to be less effective than text ads? Google doesn't seem to think so as it introduced Image Ads as an additional service in the Google Adwords program.
[2004-05-04] Online Auctions Are Here To Stay
Online reverse auctions will be an increasingly important tool for customers trying to make more rational sourcing decisions. This article reviews reverse auctions, explains their appeal to customers, and suggests strategies for distributors.
Are we going back in time with Google Adwords Image Ads? Weren't banners supposed to be less effective than text ads? Google doesn't seem to think so as it introduced Image Ads as an additional service in the Google Adwords program.
[2004-05-04] Online Auctions Are Here To Stay
Online reverse auctions will be an increasingly important tool for customers trying to make more rational sourcing decisions. This article reviews reverse auctions, explains their appeal to customers, and suggests strategies for distributors.