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Newsletter Archive: 2009

Creating A Better Shopping Cart URL Structure For SEO
When you run an online e-commerce store with a shopping cart, it's quite easy for your architecture and URL's to enter into territory that's not friendly for search engines.

Date: 2009-12-15


Hitwise Recaps Retail Performance Results From Black Friday '09
Below is data from Hitwise which shows the performance of the top online retailers this past black Friday: • Among the top 500 Retail Web sites, the percentage of U.S. visits were up 4% on Black Friday 2009 versus Thanksgiving Day 2009.

Date: 2009-12-01


Is Your Ecommerce Site Ready For The Influx Of Cyber Monday Traffic?
Cyber Monday (the first Monday after Thanksgiving), marks the start of the online holiday shopping season for most retailers. With a flurry of online activity expected on this day, it's important to ensure your website's going to capture the attention of as many shoppers as possible.

Date: 2009-11-17


PayPal Set To Become Even More Of A Standard
Online retailers who haven't made room in their business plan for PayPal may want to rethink things.  PayPal's introduced new APIs, a new developer portal, and introductory services pricing designed to make it much more appealing to some very important people and companies.

Date: 2009-11-05


Giving Your Customer Less Check Out Steps
It is proven that the more steps you make a visitor take to get to their end goal, the better chance you have of them NEVER reaching it. So why would you "add" another step for them to "buy your product" especially when that step includes a pop-up (blocked by most browsers now)?

Date: 2009-10-20


Google Merchant Center, The New Face Of Google Base
Google has introduced Google Merchant Center, the new face for the Google Base. It will enable e-commerce businesses to upload product feeds to Google as this will make the individual products searchable via the Google Product Search that was once known as Froogle.

Date: 2009-10-06


How To Quickly Increase Your Sales 11%
If you're B2C web site is not displaying McAfee's SECURE trustmark you may as well pack up the shop and go live off the land. At least, that's what McAfee would like you to believe.

Date: 2009-09-22


Keeping Your Customer Engaged During Checkout
Moving customers through the checkout process effectively is a critical element toward closing any sale. Throughout this process you will need to continually provide them with the necessary elements which ensure they feel comfortable enough to complete the action (i.e. buy your product.)

Date: 2009-09-10


How To Reduce Shopping Cart Abandonment
If you run a retail/ecommerce website, cart abandonment is the one of the most frustrating parts of your business. Imagine getting someone all the way to your web checkout with a cart full of products or services – only to have them change their mind and quit the order.

Date: 2009-08-25


Consumers Researching Products Indepth Before Purchasing
Econsultancy has the results of a survey by Channel Advisor (PDF) on online shopping in the US. The semi-annual survey shows that online shopping is down overall-but there is some good news for the Internet.

Date: 2009-08-12


Ensuring Your Ecommerce Growth In A Weak Economy
It's no secret that the internet can enable small business to compete on an equal playing field with larger online competitors; however, due to budget differences between the two the approach might be a bit different.

Date: 2009-07-28


Build an effective email opt-in list
The pressure is on...you need to acquire new customers and grow your opt-in list but you're fresh out of ideas. You know that attrition alone will likely decrease your list at a rate of 30% per year, so you can't afford to stand still. How can you turn a potential list decline into strong growth, now and in the future?

Date: 2009-07-20


Investing In Bing For Ecommerce Strength
Over the past month several of our customers have been interested in how Microsoft's advertising push for Bing has affected their site traffic. Overall, there have been more Bing searches, but this doesn't mean that overall search engine volume has gone up.

Date: 2009-07-16


Ecommerce Sites Need Continual Analysis To Stay On Top Of Business
As more and more retailers feel the effects of this difficult economy, there is a ray of hope that radiates to those utilizing the internet for a source of sales (often called etailers).

Date: 2009-06-30


What is One Hour of Downtime to You?
Your E-commerce concerns center around availability, security, compliance and scalability. Our responsibility as E-commerce hosting experts is to help you eliminate those worries when it comes to the hosting infrastructure behind your site.

Date: 2009-06-22


Increasing Your Site's Sales And Revenue
Generating more revenue for your online store is undoubtedly one of the me most important long term goals of any business owner. Careful planning and proper implementation combine to help see that goal is met.

Date: 2009-06-16


Friendly Fraud Sees An Increase In The Current Recession
As online marketers most are concerned about click fraud. The endless battle to make sure that when you are buying a click it's a real click and not something else.

Date: 2009-06-02


Build Your Site So Each Page Acts As A Site Entry
In one of my previous posts titled Most Important Pages on an Ecommerce Site I mentioned the most important pages on an ecommerce site. In a later post titled Most Important Parts of a Product Page I broke down the various sections specific to a product page.

Date: 2009-05-20


Increasing Your Revenue With Non-Consumers
If you want to increase revenue, should you focus on getting more out of your existing customers? Slicing your offering finer in order to better appeal to a segment of the existing market?

Date: 2009-05-05


What is One Hour of Downtime to You?
Your E-commerce concerns center around availability, security, compliance and scalability. Our responsibility as E-commerce hosting experts is to help you eliminate those worries when it comes to the hosting infrastructure behind your site. Bottom line—if your E-commerce site needs to be online and stay online, it needs to be hosted at Rackspace.

Date: 2009-04-20


5 Reasons IT Execs. are Adopting Cloud Computing in 2009
There's never been a better time to build applications that pay for themselves in days instead of years—with fewer resources, and no upfront costs.

Date: 2009-04-09


Set Up A "To Do" List To Keep Your Site Productive
It amazes me how much we can accomplish when we simply create a "To Do" list. Instead of wandering around aimlessly wondering what you will do next, you can simply look at your list and get to work!

Date: 2009-04-07


Ecommerce Sales Set For Rebound
U.S. retail ecommerce sales, not including travel, will be down by 0.4 percent to $133 billion in 2009, but will rebound in 2010 growing 9.8 percent to $146 billion, according to a new forecast by eMarketer.

Date: 2009-03-24


What is One Hour of Downtime to You?
Your E-commerce concerns center around availability, security, compliance and scalability. Our responsibility as E-commerce hosting experts is to help you eliminate those worries when it comes to the hosting infrastructure behind your site. Bottom line—if your E-commerce site needs to be online and stay online, it needs to be hosted at Rackspace.

Date: 2009-03-17


Creating Online Videos For Your Ecommerce Website
Once again Linda Bustos from the Get Elastic Blog has a great post on how to achieve more engagement on your ecommerce website: Adventures in Ecommerce Video: 3 Etailers Share Stories from the Trenches...

Date: 2009-03-10


Consumers Typically Follow A Buying Cycle
It won't come as much of a shock to learn that 48% of online shoppers plan to spend less this year, thanks to the recession. The good news is that 61% of online consumers admit that they'll likely be persuaded to make a purchase by customer reviews and ratings.

Date: 2009-02-24


Introducing Rackspace Cloud Hosting
Minimize your expenses for hosting your sites, applications, files and email. Pay only for what you use. Grow as you need to without worrying about managing hardware. And do it for a lot less than what you are doing right now.

Date: 2009-02-23


Expand Your Site With The Best Content
This is search engine optimization tip number twenty seven in our continuing series of Search Engine Optimization tips. Remember that all our search engine optimization tips in this series are meant to be pretty specific in nature, they should not take that long to review, and are "short and sweet" and directly to the point.

Date: 2009-02-20


Yahoo! Analytics Surpasses Google For Enterprises
Although Google Analytics has captured an unprecedented customer base among SMB website owners, Yahoo!'s emerging Web Analytics service surpasses Google in several key categories relevant to enterprises, according to new research by independent analyst firm, CMS Watch.

Date: 2009-02-17


Increasing Your Site Sales With Twitter
Mike Ober from Yahoo Small Business has posted a fantastic article, "The Twitter Train of Social Ecommerce". Mike mentions that Dell has already proven that Twitter works for them, after producing over $1M on sale alerts and now offering exclusive deals to their 11,000+ followers. 

Date: 2009-02-10


Mint Provides Picture Of Online Customers' Wallets
Odds are good that your average customer is feeling the effects of the recession, and odds are good that you've made some sort of response in terms of advertising or price adjustments. 

Date: 2009-01-13


Introducing Rackspace Cloud Hosting
Minimize your expenses for hosting your sites, applications, files and email. Pay only for what you use. Grow as you need to without worrying about managing hardware. And do it for a lot less than what you are doing right now.

Date: 2009-01-12


Make The Most of This Holiday With Cart Optimization Tips
We're in the home straight of the holiday season with the finishing line in sight. For online retailers - it's your last chance to boost your 2008 revenue, and so it's vital that your e-commerce website is performing at its best.

Date: 2009-01-09


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