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Newsletter Archive: 2010

Online Spending Numbers For The Holiday Season
What Are the 10 Heaviest Online Spending Days on Record? In a recent report by comScore, holiday season retail e-commerce spending for the first 40 days of the November December 2010 holiday season.

Date: 2010-12-14


WHITE PAPER 1: Profile, Personalize and Profit
Have you given up on personalization programs because they're so time-consuming to manage? Things have changed. Automation makes it easy to create customized online experiences that drive results. And chances are, your competition is already doing it.

Date: 2010-12-02


30 Proven Internet Marketing Strategies
As a savvy business owner, you know you should tap in to social media, ramp up your SEO efforts and work on your website and email marketing. But how do you grow your business online while still managing everything else in your company?

Date: 2010-12-01


Choosing The Correct Social Commerce Platform
Social Commerce is a very hot topic right now with numerous blog posts, articles and even a few events focused on ecommerce and social media.

Date: 2010-11-30


Online Holiday Shoppers To Spend More This Year
More than two-thirds (69%) of consumers plan on buying at least one gift card for the holidays this year, according to survey by Javelin Strategy & Research conducted on behalf of eBillme.com

Date: 2010-11-16


10 Make or Break Email Marketing Trends
Email marketers are facing incredible challenges. The unsteady economy has resulted in longer sales cycles, less frequent purchases, fewer dollars spent per sale and a tough road to meet revenue goals. The result? Most marketers have seen cutbacks in marketing staff, budget and bandwidth — but no cutbacks in the expectations of marketing performance and ROI. In fact, many marketers have been asked to do even more with less as a way of compensating for the deficits.

Date: 2010-11-03


How Facebook Is Changing The Face Of Ecommerce
Facebook Founder and Chief Executive Office Mark Zuckerberg describes Facebook as a social utility that helps people communicate more efficiently with their friends, families and coworkers.

Date: 2010-11-02


30 Proven Internet Marketing Strategies
As a savvy business owner, you know you should tap in to social media, ramp up your SEO efforts and work on your website and email marketing. But how do you grow your business online while still managing everything else in your company?

Date: 2010-10-28


Improving The Performance Of Your Shopping Cart
The holiday season is almost upon us, and if you haven't started planning for it, now is the time to get busy.

Date: 2010-10-19


Online Retailers Use Facebook Credits To Attract Shoppers
Retailers can now offer Facebook Credits as an incentive to online shoppers as a result of Ifeelgoods integrating with Facebook Credits.

Date: 2010-10-05


Increasing Your Visitor Conversion Rate
Here's an interesting post from Dr. Patsi Krakoff, 10 Conversion Tips from Brain Science. Check out this and her other posts on "How To Use Content Marketing to Get Found, Get Known, Get Clients."

Date: 2010-09-21


September's Best Ecommerce SEO Companies Rounded Up
A couple of months ago, we supplied a list of the organizations topseos.com characterized as the best ecommerce SEO companies. Now, as we head towards Black Friday and the holiday shopping season, the list has changed, and it seems time to revisit it.

Date: 2010-09-07


3 Techniques for More Effective Email Campaigns
As an entrepreneur, your primary goals include closing more sales, getting repeat business, and building lasting, profitable relationships with your contacts. And email marketing can certainly help you do that.

Date: 2010-08-26


Study: 15% Of Consumers Make Purchases With Mobile Devices
Companies that don't take mobile shoppers into account are ignoring a significant segment of the population, according to a new report. Sterling Commerce and Demandware determined that around 15 percent of consumers use mobile devices to make purchases online.

Date: 2010-08-24


Marketing Tips For eCommerce Sites
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount prices is on track by some estimates to pull in $400 million in sales for the 2010 calendar year.

Date: 2010-08-10


Using Flash Promotional Banners On Your Ecommerce Site
You've seen them on just about every big ecommerce site. Many banners have gone from static to rotating. The rotation offers an unlimited resource for promoting various items without taking up a ton of space on the page - and if done correctly, they look nice too.

Date: 2010-07-27


Top Ecommerce SEO Companies Of July Named
A good product, a good price, and decent customer service can go a long way towards making a company successful. Anymore, though, it's also almost necessary to have a strong presence in online search results. So this week, we're bringing you the names of some organizations that have been labeled "The Best Top 10 eCommerce SEO Firms."

Date: 2010-07-13


More Americans Embracing Mobile Commerce
Cell phones are necessary tools by which many Americans get information, with an increasing number of people looking for phones which offer access to email, the Internet and picture taking, according to a new report conducted by BIGresearch for the National Retail Federation (NRF).

Date: 2010-06-29


Online Retail Sales In The UK Up 22%
Online retail sales in the UK increased 22 percent in May compared to last year, the highest growth since June 2008, according to the IMRG Capegemini e-Retail Sales Index.

Date: 2010-06-22


3 Techniques for More Effective Email Campaigns
As an entrepreneur, your primary goals include closing more sales, getting repeat business, and building lasting, profitable relationships with your contacts. And email marketing can certainly help you do that.

Date: 2010-06-14


Changing Your Ecommerce With Your Customer Needs In Mind
I wanted to post a quick thought here that all store owners should consider. Change can be good - sometimes - especially if it is meant to decreased expenses (thus directly affecting the bottom line.) However, change that has not been planned out properly or change that does not take into consideration customer needs and wants can cause trouble.

Date: 2010-06-08


Keeping Consumers Loyal Through Mistakes
What would you do if a technical problem on your e-commerce website meant that wrong pricing information was posted for some time; customers took advantage of the low prices and, by the time you spotted it, the mistake added up to $1.6 million?

Date: 2010-05-25


Upcoming Facebook Geolocation Features Should Boost Sites' Sales
Ready or not, geolocation features - which will allow people to automatically communicate their position in the real world - appear to be coming to Facebook.

Date: 2010-05-11


Using The Website Optimizer To Increase Your Traffic
For those of you have have not seen these yet I thought I'd post links to two very nice articles on what you can do to utilize the power of Google's Website Optimizer.Using The Website Optimizer To Increase Your Traffic

Date: 2010-04-27


Tracking Product Search Traffic With Google Analytics
I recently had a member ask me this question and after some research found a number of answers. All were interesting.

Date: 2010-04-13


How To Turn Your Mobile Users Into Buyers
Have you been looking to turn mobile phone "browsers" into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties - regardless of the type of cell phone or carrier your customers use. Using a new site called "Siteminis", you can do just that.

Date: 2010-03-30


Using Local Listing Online To Increase Your Business
Can you believe it? Almost ALL consumers now rely on the online world for researching local products or services.

Date: 2010-03-16


Using Analytics Data To Improve Your Ecommerce Traffic
If you run a business that has an online presences, then you should be tracking your traffic. But not just tracking traffic, but for a specific purpose, and that is for any form of conversions in your marketing campaigns.

Date: 2010-03-02


9 Proven Techniques to Double Your Sales
This book is a powerhouse of information! Information that will grow your company quickly and profitably. The same techniques and tactics in this book have been used by hundreds of companies to easily double, and even triple their current sales. The book is free, but could be worth thousands, or even millions to your bottom line!

Date: 2010-02-25


ABI Research: Mobile Purchases Will Gain Ecommerce Significance
urchases made via mobile phones will come to represent a significant part of the ecommerce market, according to new statistics from ABI Research.

Date: 2010-02-17


Gaining Higher Customer Conversions Through Google Shopping
The Google Shopping feature is a free way to get exposure for the products in your shopping cart. Many of our clients set up Google Shopping (AKA Froogle) but are sometimes unhappy about the relatively low number of clicks it brings in, compared to SEO and PPC.

Date: 2010-02-02


Top Fifteen Mistakes Made With Ecommerce
As an ecommerce coach and mentor, I frequently get asked questions from store owners on many different aspects of how to run a successful online business.

Date: 2010-01-19


How Open Source Ecommerce Platforms Performed In 2009
I just read this interesting article that gives the results of a year long process in which 23 free or close to free ecommerce platforms were reviewed.

Date: 2010-01-05


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