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Newsletter Archive: 2011

Don't Lose Sales From Your Website!
If your business sells goods online, your 'shopping experience' must be exceptional. Why?

Date: 2011-12-27

Tips For Optimizing Cyber Monday/Black Friday Traffic
Online merchants are waiting in anticipation for both Black Friday and Cyber Monday, as we press further into the holiday season. While many sites will undoubtedly see increase in sales, it's important to optimize your site around the event.

Date: 2011-11-17

Live Simulcast Invitation :: Microsoft Dynamics ERP in the Cloud
ERP in the cloud is no longer a wait and see game. It's real and it's happening now. Register now if you're considering the pros and cons of implementing, upgrading or changing your ERP systems within the next 12 months. During this live simulcast, you'll take away…

Date: 2011-11-11

12 Tips for a Successful Holiday Season
Whether you are just starting your holiday planning or you have everything already wrapped up with a festive bow, there are several ways you can make sure that holiday 2011 is a shining success. Explore the 12 Tips for a Successful Holiday Season (that you can implement without much heavy lifting!).

Date: 2011-11-04

Will Zaarly Overpower eBay?
Mobile commerce startup Zaarly announced today that it has closed a $14 million Series A round of funding led by Kleiner Perkins. They also announced that they've added Meg Whitman to their board.

Date: 2011-10-11

E-commerce Innovation, And It's Not From Amazon
If you're like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed.

Date: 2011-10-11

Bing Deals Upgrade Set to Rival Groupon & LivingSocial
Bing just announced the launch of their new version of Bing Deals, but there is the twist to the tail. Bing did not create just another clone deals web site, but instead partnered with the best deals web sites like Groupon and LivingSocial to conveniently provide deal and couponsin a single place.

Date: 2011-09-30

Smart: Visa's new Online Shopping Card
There I was queued up to buy stuff at the local King Sooper supermarket when I realized that the card I was looking at in a plastic box wasn't a gift card but something rather more interesting:

Date: 2011-09-19

ITS Partners With Shopatron
ITS Logistics has announced their partnership with Shopatron. ITS will integrate Shopatron's global eCommerce platform with ITS' distribution and fulfillment infrastructure to provide processing, fulfillment, distribution, and return services.

Date: 2011-09-07

Killer Facebook Targeting Tactics
The second session of Day 2 was "Killer Facebook Targeting Tactics". The agenda of this session was how Facebook, a social network that has over 700 million members can help make your social networking efforts pay off with killer results.

Date: 2011-08-19

Lessons Learned From Digital Merchants
In the age of e-commerce, mobile commerce and point of sale interactions, fraud detection is not getting any simpler. While fraud is a concern, so is the quality of the purchasing experience. iTunes and Amazon have set a high bar for other merchants. Anything less threatens the checkout process and company revenues.

Date: 2011-08-18

Are your SEO and PPC campaigns at war?
Whether you are working for a Fortune 100 company, a technology start-up, or a local pizza shop, search engine marketing (SEM) is likely a vital marketing tool for your business.

Date: 2011-08-04

The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and you'll likely get a variety of different answers-what's good for the goose is not always good for the gander.

Date: 2011-08-02

Google Makes In-App Payments Available
At Google I/O, Google announced In-App payments for for web app developers (among other things). Now, Google has made them available.

Date: 2011-07-20

The Impact of Color on Consumer Buying
The psychological effect of color on the mind is powerful. It drives your mood, perception, your likes and dislikes. As a human, colors effect is programmed into you, and you really have little to say about it.

Date: 2011-07-07

Safely Accept More Orders From More Markets
Kount is the most advanced fraud detection and prevention platform available today for card-not-present (CNP) merchants. Many clients see immediate increases in top-line revenue by implementing our comprehensive fraud solution. They accept more orders, they sell more. It's that simple.

Date: 2011-06-23

Stephan Spencer on E-Commerce and SEO
Stephan is co-author of "The Art of SEO" published by O'Reilly. He founded the SEO firm Netconcepts, acquired by Covario in 2010. He is the inventor of the SEO technology platform GravityStream.

Date: 2011-06-21

Simple Website Tweaks to Give Better Customer Satisfaction
As a business owner you want and need customers. Ideally those customers will be of the happy variety that come back time and time again and bring all their friends along too.

Date: 2011-06-01

Safely Accept More Orders From More Markets
You spend a lot of money each year attracting customers to your website and converting traffic to sales, only to reject up to 8% of orders due to suspicion of fraud. Cut that number in half with Kount, and accept more orders while decreasing your fraud costs.

Date: 2011-05-12

Do Online Shoppers Still Care About Brands?
Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead–that customers just search for products now instead of coming to their Web sites.

Date: 2011-05-10

3-minute Video to Reduce Chargebacks and Fraud
Kount is the most advanced fraud detection and prevention platform available today for card-not-present (CNP) merchants. More than a fraud solution, Kount is a proactive fraud strategy. Watch this video to see just how Kount works

Date: 2011-04-13

Guide to Google Product Ads
In November of 2007 Google had invited users to beta test a new form of advertising which was available to Adwords advertisers. At that time they called it the product plus box.

Date: 2011-04-12

6 Steps For Creating Movement For Your Online Store
I was recently asked during an interview, "What is the number one mistake you see ecommerce owners make?"

Date: 2011-03-28

Reduce Online Fraud and Chargebacks Fast
If we can't get your chargebacks under 1%* in less than 60 days, you don't pay us a penny. That's how confident we are when it comes to stopping fraudulent chargebacks.

Date: 2011-03-16

Underline the Clickable Text and Link the Pictures
Sometimes there are things that you know are not right and need to be fixed immediately rather than testing and waiting for the result. Such was a case that I recently encountered and the results were amazing.

Date: 2011-03-15

The Fight Between States And eCommerce Businesses Over Taxes
As consumers, we consider it a victory when we order something off the internet and aren't required to pay taxes. While the tax noose begins to tighten,more and more ecommerce businesses are attaching sales tax to their orders.

Date: 2011-02-22

How To Get Shoppers To Return To Your Site
Shopping carts areessential to eCommerce. It how fans buy stuff from your site. But they can also be the reason why fans don't buy from your site.

Date: 2011-02-11

The Wayback Machine Shows Us Our eCommerce Past
The world of e-commerce is still in relative infancy when comparing it to longer standing forms of business. It feels like the field has grown so much since the mid-90?s, and has in many ways.

Date: 2011-01-26

U.S. Holiday Spending Increased 13% Over 2009 Figures
comScore reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday season-to-date, $30.81 billion has been spent online, marking a 13-percent increase versus the corresponding days last year.

Date: 2011-01-04

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