|Newsletter Archive: 2012|
Accept More Orders and Lock Into 2012 Pricing
U.S. Holiday Spending Surpasses $21 Billion Online
We knew that it’s been a ridiculously good holiday season for online retail sales, but comScore has provided a new update today about the first 32 days of the November-December season, and the amount of money being spent online in the U.S. is up 14% year-over-year, according to the firm. For the time period, sales have hit $21.4 billion.
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The Checkout Process Just Got Easier Thanks To Google Wallet
Google announced that starting today, users will no longer have to enter their credit/debit card numbers, billing addresses or other payment-related information on certain sites that accept Google Wallet for payments.
Google Shopping Changes Will Be Finished Oct. 17th
We knew it was coming in October, but Google officially announced today that starting October 17, Google Shopping results in the U.S. will start coming only from merchants who are Product Listing Ads advertisers.
Adobe 2012 Mobile Consumer Survey Results
Adobe has released the results to its Adobe Mobile Survey, where more than 1200 mobile users offered insights into what mobile devices they use, how they interact with websites and applications, and what they want most out of their mobile experiences.
Ecommerce Updates Hit Google Analytics
Google announced some updates it's making to Google Analytics tracking code and processing, specifically related to ecommerce. "These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic," says Google in a blog post.
New Daily Deals Blog Launched By eBay
eBay is looking to promote items from their top sellers with the introduction of a new Daily Deals Blog. And if you love getting products on the cheap, it's definitely one to add to your feeds.
Internet Retailers: Sales Tax Reform is Coming
With legislation pending, that will dramatically change sales tax requirements for ecommerce purchases, it makes you wonder if you're compliant. Download our FREE Sales Tax Survival Guide
How to Build an Insanely Profitable Coaching or Consulting Business
Over the past ten years I’ve worked with hundreds of consultants and coaches teaching them how to market their businesses. I’ve spent twenty-five years learning how to build my own marketing consulting and coaching business and I’ve developed a network of independent marketing consultants and taught them how to build their businesses.
The Second Layer of Web Sales Success
In last month's post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this seems as basic as having a large store serviced by many doors –i.e., one or more doors per street surrounding the store. Everyone passing by interested in what you have to sell might like to step in and have a look at what you have to offer no matter from what street they'd come in from. Even on the Web, letting potential customers walking by on the sidewalk without noticing your store because it's lacking a door or a showcase (or a valid keyword) still isn't a good idea.
Download now > Adobe 2012 digital marketing survey results
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year.
Google is Excited About How Much Impact the Web is Having on Local Commerce
Google is excited about recent research that suggests the web and their internet products/services are having a positive impact on local commerce and how people access deals in their communities.
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Amazon Product Ads is a highly targeted pay-per-click advertising program that puts your products in front of millions of Amazon.com shoppers.
New Payvment Product Aims To Ease Facebook Advertising Pain
Facebook ecommerce platform Payvment announced a new one-click Facebook ad buying service today, which essentially gives merchants a way to turn promotional Facebook posts into ads.
This CEO Thinks Google Shopping Is Good For E-Commerce
Google created some ripples throughout the e-commerce industry this week when it announced that Google Shopping will be replacing Google Product Search.
eCommerce Sales Increase 17% Over The Last Year
Internet marketing research company comScore released its first quarter, 2012 U.S. internet retail sales estimates today, recording a 17% sales increase over last year, totaling roughly $44.3 billion.
Focusing On Shopping Instead Of Selling
Back in 2009, 8thBridge was the first company to enable "f-commerce" through the launch of the 1-800-Flowers Facebook store. There was a lot of excitement as many other brands came on board with their own Facebook storefront, but, unfortunately, the concept has yet to really take off.
Boost sales and lower chargebacks at the CNP Expo
The CNP Expo, created by the founders of CardNotPresent.com, is focused squarely on the issues facing merchants that accept card-not-present payments.
Engaging Customers Through Social Networking
Engaging customers through social networking sites has to be one of the best forms of marketing to come out since TV commercials.
Online Selling to the Subconscious
Web designers creatively design, developers build great functionality and online marketers promote sites in more ways than ever, however the companies who are really selling online are creating unconscious connections with their site visitors by applying some serious psychology to the online experience.
Download now: Six steps to achieve social maturity
Many marketers are posting to Facebook and Twitter regularly, but most are still in the beginning stages of the social maturity curve, lacking a strategy and adequate measurement.
Facebook Timeline And Online Retailers
Most online retailers talk only about themselves on Facebook. Those days are about to end.
Driving Ecommerce & Retail Sales Through Search Marketing
Well, sadly this is my last post from SMX West — it's been great! This session focused on ecommerce and retail sales, so if you sell online, this is the session for you!
Download now: Facebook and LinkedIn best search practices
Download this Search Marketing Now white paper to get recommendations for aligning your search and social strategy in the upcoming year.
Get Out Of Excessive Visa and MasterCard Chargebacks
Kount is the most advanced fraud detection and prevention platform available for card-not-present (CNP) merchants. More than a fraud solution, Kount is a proactive fraud strategy. Watch this video to see just how count works.
Chirpify And 'T-Commerce'
A Portland, OR startup called Chirpify has aligned with PayPal to introduce a platform to where users can buy and sell things, and donate and transfer funds using Twitter.
Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing.
In today's competitive retail environment overflowing with daily deal and flash sale sites, retailers are challenged to optimize marketing initiatives across channels. To grab the attention of digitally savvy shoppers, retailers are wise to implement a cross-channel marketing strategy.
6 Tips For Marketing On Social Media
The Human Side of the Business. Many business owners struggle with their usage of social networking sites to bring new customers, or to keep existing ones.
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Over a decade ago, Kount invented and patented device fingerprinting and has since integrated dozens of technologies, including device fingerprinting, into a complete, all-in-one fraud management platform that helps you boost sales and prevent fraud from damaging your business.
No Guidance, No Interaction, No Sale: Improving Internet Shopping Usability
A good friend recently told me a story about how a company built a web site that needed user instructions to use it. The only page that was allowed to put a link to those instructions was the homepage.