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Newsletter Archive: 2013
Optimize Your E-Commerce Website to Increase Sales, Revenue, and Profits
The majority of e-commerce websites share the same goal and the same struggles. Many users are hesitant to purchase products they can’t touch, feel, or operate prior to purchasing. This makes selling products online tougher than selling in brick and mortar stores; the same obstacles may also apply to catalog purchases. Knowing these struggles, e-commerce site owners understand they must convert (sell a product) users the first time they visit their online stores, or they will lose many sales.

Date: 2013-12-31
Build Your Brand with ePromos [Free Shipping]
For more than 15 years, over 20,000 customers have been happy to call ePromos their #1 source for promotional products! With the largest selection online, ePromos has everything you need to make your brand unforgettable!

Date: 2013-12-11
Will Ecommerce On Yelp Be Embraced By Businesses?
Yelp may be well known as a reviews site, where you can go to find out what people have said about a restaurant your thinking about trying or a plumber you’re considering calling to fix your sink. Through most of its life, that’s essentially what it has been.

Date: 2013-12-03
Amazon Has Started Sunday Deliveries With USPS
The regular mail may not run on Sundays, however, if you order from Amazon, your orders will now be shipped seven days a week.

Date: 2013-11-12
Sales and use tax: are you hitting the moving target?
Every jurisdiction you deal with adds a layer of complexity to your business. Localities are regularly changing tax rates and rules, making compliance a moving target. Read "The Definitive Guide to Sales and Use Tax" and discover how to:

Date: 2013-11-12
Google+ Hangouts on Air Shopping App Launched!
Google+ Hangouts on Air Shopping app might take the online shopping to the next level. Diane von Furstenberg is the first to use the application to showcase its ability to browse trends, buy products, and share the details directly on the Hangout.

Date: 2013-10-15
5 Basic Tips for Greater eCommerce Conversion
Buying online is huge business. For many it’s become such a convenient way to shop that even staple, every day items such as contact solution and toothpaste are acquired by turning to a trusted eCommerce vendor.

Date: 2013-09-17
Solutions to Fit Your eCommerce SEO Needs
The aim of this post is to help you choose the right solution for adding product reviews to your eCommerce website with a focus on search engine optimization. It is a very long article. I suggest grabbing a cup of coffee before you dive in, or skip down to the summary at the bottom for a quick overview.

Date: 2013-08-27
Beyond the Shopping Cart: Sales Tax & the Internet Retailer
Shopping cart software available today has many features and capabilities, unfortunately most etailers are only using a fraction of what's available and many are failing to address necessary business processes.

Date: 2013-08-13
eBay Now Launched For Desktop
eBay announced that its local shopping service eBay Now, previously only available in mobile app form, is now launching on the desktop.

Date: 2013-08-06
Amazon Product Ads - Sign up and get $75 in Free Clicks
HSN saw a 50% increase in conversion and a 40% increase in return on advertising spend within one month with Amazon Product Ads.

Date: 2013-07-18
eBay Shows Off New Cassini Search Engine
eBay has a new search engine powering the results on its site, and from the sound of it, it’s a huge step up from the search experience of years past.

Date: 2013-07-16
Boost Sales, Beat Fraud [Free ROI Analysis]
Time is valuable, but this 15 minutes could be priceless for your business. Our FREE ROI Analysis will help illustrate how you can increase sales revenue while reducing the risks associated with fraudulent transactions.

Date: 2013-07-11
Increase Your Checkout Conversion Rate [Free Trial]
A website is no different from a physical retail store in that people want to feel like they're getting service. Websites and physical stores suffer a similar problem: it's shocking how many people shop all the way to checkout and decide to opt out of the purchase!

Date: 2013-06-28
A Simple Overview of Product Listing Ads
You have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you are not running Product Listing Ads (PLAs) on search engines (Google now, Bing soon). The fact that PLAs can show images of the exact product a searcher is looking for with an exact title and competitive price gives them a distinct advantage over other listings in the search engines. Namely, if the searcher typed in the exact product name, these ads are serving them the exact result they’re looking for. This is exactly the purpose of search, isn’t it?

Date: 2013-06-25
Free, Fast, and Automatic Shipping Refunds
Get your shipping refunds now! If your UPS or Fedex overnight or ground shipment is late-even by 60 secondswe get you a full 100% refund. Most e-commerce businesses are not even aware. Don't miss out - start getting refunds today!

Date: 2013-06-20
Social Media is a Terrible Ecommerce Tactic — or is it?
Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking.

Date: 2013-06-11
Report: Live Chat Effectiveness 2013
As live chat usage among Internet shoppers continues to grow, we've teamed up with the e-tailing group to understand how to make the most of live chat on your website. And we're sharing what we learned in the 5th annual Live Chat Effectiveness Research Report.

Date: 2013-06-06
New eGuide: Email Marketing Integration & Automation Strategies
Email Marketing budgets grew 19% in 2012, and over half of Email Marketers expect that to climb again in 2013. But top marketers aren't just spending more, they're spending smarter, by making email work with other digital platforms.

Date: 2013-06-04
Google Checkout Going Away in Six Months!
Here’s a bad news for Google Play developers and merchants who are using Google Checkout as a default payment option and an alternative to PayPal. Google has announced that the service is going away on November 20, 2013.

Date: 2013-05-28
Groupon POS Leaked For iPad Launch
Update: This was just an unintentional leak. Here's what Groupon has really released. Groupon has released a new POS solution for the iPad. The app, which can be found in the App Store, is described as "a beautiful and simple way to manage your business and accept payments at the lowest rates available today."

Date: 2013-05-17
[eBook] The Giant Book of Form Optimization
This book is worth a boatload of money for your business. One of the most comprehensive e-books ever written about form optimization is now available for free! Packed with useful insights, tips and advice, this book is a must have for any experts trying to boost form fill rate, increase conversions, leads and lower shopping cart abandonment rate.

Date: 2013-05-16
Speed Up Online Sales
Manual reviews are often done to prevent online fraud, yet they are one of the most time consuming and expensive methods to reduce fraud. And in the end, 75% of manual reviews are unnecessary and eventually approved.

Date: 2013-05-09
Are you ready to start charging sales tax?
Everyone agrees online sales tax is only a matter of time. The House approved, the White House supports, and the Senate votes in the next few weeks.

Date: 2013-05-07
Unlock the Secret to Increased Conversions
As live chat usage among Internet shoppers continues to grow, we've teamed up with the e-tailing group to understand how to make the most of live chat on your website. And we're sharing what we learned in the 5th annual Live Chat Effectiveness Research Report.

Date: 2013-05-02
Google Wallet Updated To Remove Privacy Concerns
It was revealed back in February that Google Play sent your personal details to developers whenever you bought their apps on the Play store. It caused a small outcry among the Android community, and Congress even got involved. Google is now finally starting to address these concerns.

Date: 2013-04-25
Free In-Depth Mobile Payment Report
The excitement around using mobile devices to make payments has been building for half a decade. Nearly all the attention, however, has been on leveraging the opportunities rather than dealing with the fraud problems everyone knows will happen when mobile payments scale.

Date: 2013-04-15
New Report: Live Chat Effectiveness 2013
As live chat usage among Internet shoppers continues to grow, we've teamed up with the e-tailing group to understand how to make the most of live chat on your website. And we're sharing what we learned in the 5th annual Live Chat Effectiveness Research Report.

Date: 2013-04-11


Shopping.com Rebranded As The eBay Commerce Network
It’s hard to believe, but it’s been nearly 8 years since eBay acquired Shopping.com. After all that time, eBay has decided to rebrand the property as the eBay Commerce Network in a move the company says will “better reflect its evolution from a single-destination” site to a “robust commerce network”.

Date: 2013-04-03


Google's Next Algorithm Targets Bad E-Commerce Merchants!
During the popular SXSW conference, Matt Cutts, Head of Google Search Spam made some serious announcements which will keep the search and social world busy and engaged for a long while. His first set of announcements were about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. His other announcement regarding merchant quality was completely unexpected. Matt Cutt's announced the future launch of a new algorithm that will target bad merchants by lowering their ranking in Google.

Date: 2013-03-19


Boost Sales, Beat Fraud
Kount is the most advanced fraud detection and prevention platform available today for card-not-present (CNP) merchants. More than a fraud solution, Kount is a proactive fraud strategy. Watch this video to see just how Kount works.

Date: 2013-03-07


Google Shopping Trounces Amazon Product Ads on Key Metrics, Save Conversion Rates!
2012 Ecommerce Industry Report of CPC Strategy closely examines performance of Google Shopping against its main competitor Amazon Product Ads. Metrics factored in included CPC, traffic, revenue, conversion rate and cost of sale.

Date: 2013-03-05


Why You Shouldn't Take A Site's Ecommerce Conversion Rate At Face Value
Many of us have asked or answered questions much like these. No doubt about it, they are important questions. But I want to caution marketers against making quick decisions based on conversion rate without digging deeper to find the entire story the data is trying to tell. A “good” ecommerce rate can be hiding dark secrets, and in some cases a “poor” conversion rate may not be as bad as it seems at first.

Date: 2013-02-14


Ecommerce is a Target for Sales Tax Collection
Sales tax is more complex than ever and what you don't know about your liability can, and will, hurt you.

Date: 2013-02-12


Boost Sales, Beat Fraud
Kount is the most advanced fraud detection and prevention platform available today for card-not-present (CNP) merchants. More than a fraud solution, Kount is a proactive fraud strategy. Watch this video to see just how Kount works.

Date: 2013-02-07


[Project Template] How the Experts Do Web Optimization
Do you want an easier way to organize your data and samples for each test you run, or an easier way to create presentations about test ideas and results at department meetings?

Date: 2013-01-31


It's All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline
Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time. What does this mean for your business in 2013 and beyond?

Date: 2013-01-22


Report: Live Chat Comparison
The crowded market of live chat providers can be confusing and daunting to sort through. But the Live Chat Market Overview 2012 makes sense of the chaos. This thorough report, authored by a former Gartner analyst, studies the market leaders in great detail to help you find the reliable, scalable solution that's right for you.

Date: 2013-01-17


Beat Credit Card Chargebacks
Kount is the most advanced fraud detection and prevention platform available today for card-not-present (CNP) merchants. More than a fraud solution, Kount is a proactive fraud strategy. Watch this video to see just how Kount works.

Date: 2013-01-03


Watch This Webinar About Remarketing With Google Analytics
Google recently posted an hour-long webinar about Remarketing with Google Analytics. Google launched the feature earlier this year in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products.

Date: 2013-01-02


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