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Newsletter Archive: 2014
Sunday is The Most Active Day for Mobile Shoppers
A new report out from Opera looks at mobile shopping habits, and has determined that Sunday is the best day of the week when it comes to sales from mobile shoppers.

Date: 2014-12-09
eCommerce Copywriting Guidelines to Increase Organic Search Traffic & Conversions
For In-House and Outsourced Copywriters
When using resources to hire freelance writers like oDesk, TextBroker andeLance, sometimes the the hardest part is explaining what it is that you want. This is why we standardized our best practices and writer's guidelines for eCommerce copywriting for Inflow clients. You are free to use any or all of this in your project / job description when hiring freelance writers, content agencies or even when training in-house staff. Ready? Let's get into it.

Date: 2014-11-18
Old Web Bowsers Will Be Restricted By eBay
eBay announced that in an effort to make shopping more secure, it will restrict site access through older versions of web browsers.

Date: 2014-10-28
Ready for Cyber Monday? Protect Yourself From The Biggest Fraud Day Of The Year
Find out how to stop fraud cold this holiday season and enjoy your most profitable Cyber Monday ever. It's not too late to protect yourself from the biggest fraud day of the year. Let Kount help reduce the risk of fraudulent chargebacks so you can sell more this holiday season.

Date: 2014-10-27
Grocery App Snap Provides Shoppers Cash Back Incentives
Groupon just launched a new app for iPhone and Android called Snap, which gives users cash back on certain products they buy. Basically, you go grocery shopping, then find the participating items in the app, and scan your receipts to get cash back on those items. It doesn’t even matter where you did your shopping.

Date: 2014-10-07
[FREE GUIDE]: The Complete Guide to Instagram Measurement
Whether your brand is just starting to invest time and energy in Instagram or is an established powerhouse, meaningful measurement will help you optimize for success. Develop a solid Instagram strategy based on what works best for your brand using insights from your own campaigns.

Date: 2014-09-22
eBay Releasing Enterprise Commerce Marketing Platform
eBay is readying a product called the eBay Enterprise Commerce Marketing Platform, which will reportedly combine various other platforms, including those it picked up in its 2011 acquisition of GSI Commerce.

Date: 2014-09-16
New Promoted Listing Ads From Etsy
Etsy announced a new type of ad this week in Promoted Listings. Earlier this year, the company announced that it was changing the way it charged for Search Ads to cost-per-click instead of the CPM model it used previously.

Date: 2014-08-26
Get 3D Printed Products on Amazon
Amazon just announced the launch of its new 3D Printed Products store, offering a marketplace containing over 200 print on-demand products that can be customized to consumers' needs – including by material, size, styles, colors, text, and image imprints.

Date: 2014-08-05
White Paper - Ecommerce Takes China by Storm
Over 600 million internet users and an annual ecommerce revenue growth rate of 120%, makes China the fastest growing and soon-to-be the largest ecommerce market in the world.

Date: 2014-07-24
White Paper - Ecommerce Food For Thought
Ecommerce platform vendors such as Demandware, Magento and Shopify, deliver the latest functionality to please your customers and optimize their shopping experience. But none of that matters if customers cannot enjoy your new site features because of poor page load times or site outages.

Date: 2014-07-17
Coming Soon... Google Shopping Express Goes Nationwide
Google is working on expanding its Google Shopping Express service nationwide, according to a new report.

Date: 2014-07-14
Learn From Google How To Get More iOS Conversions
97% of mobile shoppers abandon their shopping carts. That's a stat Google has been tossing around for about two years (hopefully it's gotten a little better since then).

Date: 2014-06-17
Employment Screening Best Practices [White Paper and Infographic]
First Advantage is a trusted background check partner to over 45,000 organizations worldwide because we help make employment screening easy.

Date: 2014-06-10
MarketingSherpa and eBay Release New E-Commerce Benchmark
MarketingSherpa and eBay's Magento have a new E-commerce Benchmark Study out, which utilized data from 3,000 hours of research, survey responses from 4,346 marketers, interviews with "key e-commerce leaders," and a review of academic works related to e-commerce. It has nearly a hundred charts looking at various points of analysis aimed at illustrating trends, those with the most prevalent marketplace strategies, and insights into successful tactics.

Date: 2014-05-27
Expanding the Horizons of eCommerce Content Strategy
Successful eCommerce websites are those which explore every possible way to educate their customer (or potential customer) at every point in their journey, from query to purchase. Once this concept is fully realized, it becomes quite clear that an eCommerce website's content strategy must expand beyond the basic structure of the homepage, category pages, product pages and utility pages (contact, return policy, etc.).

Date: 2014-05-06
Consumers Starting To Make Purchases More Quickly
Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of in little time.

Date: 2014-04-15


Report Discovers Purchases Are Being Made Quicker By Consumers
Parago has a new report out indicating that consumers are shopping across channels more quickly than ever before, thanks to brick-and-mortar, online, mobile and social channels enabling them to quickly find good deals which can be be taken advantage of in little time.

Date: 2014-03-25


[New Guide] Help Your Customers Help Themselves with Self-Service Support
Customers want to help themselves. They are more technically savvy with a shorter patience for customer support and have come to prefer solving their issues and answering their own questions.

Date: 2014-03-14


How to "properly" add items to your Yahoo Store
I remember the first time I added products to my new Yahoo Store. I was so excited to say, “I’m DONE!” Then I realized, I forgot to put in information about the shipping.

Date: 2014-03-04


Olapic Vs Neon Facet – Social Commerce and SEO
Olapic and NeonFacet are ecommerce social content crowdsourcing platforms. They use hashtags to identify brand or product-related social content, typically in the form of images and videos posted on sites like Instagram and Tumblr. In this way an ecommerce site can display real user-shared images of their products in action.

Date: 2014-02-11


Soon You Will Be Able To Buy And Sell Products Directly On Twitter
Soon, businesses may be able to sell products directly on Twitter as the company is reportedly in the final stages of making a deal with payments startup Stripe. This according to Re/Code, citing people familiar with the deal, which is not yet complete.

Date: 2014-01-21


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