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Newsletter Archive: 2015
Periscope for eCommerce: Ready, Set, Broadcast
eriscope for eCommerce: A Perfect Pair The early adopter gets the worm. Periscope has something like 10 million users. However, nowhere near that many are online streaming broadcasts, so if you are creating compelling, kick ass content, then you actually have a chance of rising above the noise on Periscope. For eCommerce brand it’s worth...

Date: 2015-12-17
Pinterest Rolls Out Buyable Pins on Android
Pinterest announced that it is starting to roll out Buyable Pins on Android in the United States. The feature was first launched on iOS at the end of June. According to the company, there are already over 60 million buyable Pins. In addition to Android availability, Pinterest announced the Pinterest Shop.

Date: 2015-11-16
3 Trends Unleash a Perfect Storm of Fraud
1. October deadline for EMV implementation: As EMV makes card-present fraud at brick-and-mortar retailers more difficult and more expensive, eCommerce merchants should be prepared for huge increases in fraud attacks as fraudsters shift to easier targets (you didn't think they'd retire, did you?).

Date: 2015-10-26
3 Social Buying Options To Drive Social Commerce During The Holiday Season
With the holidays right around the corner, and with social buying options on social networks increasing on a weekly basis, I wanted to recap a few of the more promising social buying options your brand might want to consider if driving eCommerce sales during the holiday season is a priority.

Date: 2015-10-19
3 eCommerce Marketing Automation Systems Compared
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile, high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the plethora of marketing automation systems available, which is best for your business?

Date: 2015-09-28
Free website audit: Validate your marketing data
The only thing worse than no data is Bad data. This data quality playbook gives you ten proven strategies to improve and maintain your web data.

Date: 2015-09-23
Offer better customer support [Start your free trial]
Running a small business means having a million things on your plate at once. We totally get it. That's why, Salesforce's all-in-one customer support solution for startups, gives you the tools to get up and running quickly—and at a low cost. Give it a try by downloading the Small Business Customer Sucess Kit and receive:

Date: 2015-09-17
[Whitepaper] How to Win at Black Friday and Cyber Monday
Winning at Black Friday and Cyber Monday is the goal of every retailer! Knowing how to navigate the intricacies of Ecommerce is essential to a healthy bottom line.

Date: 2015-09-15
B2B and eCommerce Inbound Marketing Compared
I recently attended a HubSpot User Group meeting in Denver, CO. Mike Vittum from HubSpot was the guest speaker and he presented an awesome session on Inbound Marketing and landing pages. I met quite a few HubSpot Partners and HubSpot clients at the event, and while making introductions with my new acquaintances, I realized something: most of the customers and agencies at the event were B2B (non-eCommerce) focused. This wasn’t really that surprising since most of HubSpot’s focus has been on lead generation clients.

Date: 2015-09-01
Are Manual Reviews Robbing You of Profits?
More and more merchants are relying on manual reviews as one of their last lines of defense against fraud. Yet even as the use of manual reviews increases, data confirms that the "average" manual review process is taking longer and costing more... with no visible impact on decline or approval rates. What's more, accelerating e-commerce volumes, innovations like mobile wallets, and special requirements like in-game purchasing seem likely to aggravate the problem even further.

Date: 2015-08-25
Why Your eCommerce Site Will Implode Without a Minicart
The easier you make the checkout process on your eCommerce site, the more likely people will be to complete their transactions. One of the easiest things you can do to achieve this goal is provide a useful minicart.

Date: 2015-08-10
Free eGuide for Mobile Marketers
Need to know more about data management platforms (DMPs) and how they can help you grow your business? This new eguide outlines all the essentials along with a list of questions to ask potential partners.

Date: 2015-08-04
13 Mobile Marketing Cheatsheets and eGuides
Apsalar, a leader in mobile data and attribution, is debuting a new mobile education initiative offering free "eguides" and "cheatsheets" to marketers that need to know more about mobile and app marketing.

Date: 2015-07-27
10 Capabilities to Prevent Mobile Fraud
New technology brings new dangers from fraudsters. With the surge in mCommerce — and the unique risks that come with it — merchants seeking to maximize revenues in the mobile channel need to be prepared to fight mobile fraud, while holding down the cost of fraud prevention and streamlining the mobile buying experience.

Date: 2015-07-20
Beyond eCommerce: What Twitter Product Pages and Collections Mean for Brands
Following the move of Facebook, Pinterest, and Instagram in introducing new functionality and eCommerce ad units, Twitter's most recent announcement reveals two new features: Product Pages and Collections.

Date: 2015-07-14
[Free Kit] Get the Small Business Customer Success Kit
Running a small business means having a million things on your plate at once. We totally get it. That's why, Salesforce's all-in-one customer support solution for startups, gives you the tools to get up and running quickly—and at a low cost. Give it a try by downloading the Small Business Customer Sucess Kit and receive:

Date: 2015-06-11
Can Google find you in your online store?
With a little technical skill, it's cheap and easy to build a self-running, autonomous, online store. And then, it's cheap and easy to build a hundred more. Since eCommerce doesn't demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. Online, you can become a broker. Online, you can be a middle man. If you were smart, you'd reinvent some of your money into SEO and some into ads. Over time, you would spend that SEO money on link-buying, link-farming, and reciprocal linking strategies. Maybe you'd become part of a powerful private blog network.

Date: 2015-06-09
One Touch Payments from PayPal Now Offered On The Web
PayPal announced the launch of One Touch for Web, enabling users to pay for things around the web without user IDs and passwords after their first login. The feature was firstlaunched on mobile devices back in August.

Date: 2015-05-12
The Value of Inbound Marketing for eCommerce Sites
In many retail sectors, first-time visitors to the website make up the collective bulk of online sales. However, most of these potentially valuable new customers often leave the site without ever making contact in a way that would allow the brand to reconnect with them at a different point in their buyer's journey. In fact, you probably won't ever know what they were looking for, why they didn't buy it from you, or how you can improve their experience on the site.

Date: 2015-04-14
7 Ways to Keep Your Email Foundation From Crumbling
The e-commerce landscape is in a constant state of evolution. What steps have you taken to keep your email marketing foundation from crumbling amidst all of the change?

Date: 2015-04-09
2015 Trends & Strategies for Commerce Marketing
That’s right. Consumers want more personalized levels of service from retailers this year, both in-store and online. They are expecting a when-I-want-it, where-I-want-it retail experience. To meet these needs, e-commerce retailers need to move their mobile strategy to the #1 spot on this year’s “hot projects” list. Do you want to know what else to expect and prepare for in 2015?

Date: 2015-03-30
Products Vary But Display Consistency Shouldn't
Most ecommerce sites of any significance already use templates to display their products. Ecommerce product templates help you maintain consistency in how your product information is displayed from one product to the next.

Date: 2015-03-19
Get Sales Tomorrow By Providing Wishlists Today
Not every shopper wants or is ready to buy your product or service right this moment. There is nothing you can do about that. But what you can do is encourage them to come back later.

Date: 2015-02-24
Facebook Messenger Payments Still On Hiatus
A payments feature in Facebook Messenger has been expected since at least last summer. In June, Facebook hired PayPal President David Marcus to run its messaging unit.

Date: 2015-01-26
New Shipping Rates for eBay Sellers
eBay is reminding sellers of new shipping rates that will soon go into effect for FedEx and UPS. This will obviously affect eBay sellers as well as sellers on sites across the Internet.

Date: 2015-01-06
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