 |
 |
Google Wallet To End Click Fraud?
By Andy Beal
Expert Author
Article Date: 2006-02-23
Valleywag proves that they're not just interested in who has the hottest body in the Valley.
They're claiming they've confirmed some details about the rumored Google Wallet.
Basically, when a customer clicks on a Google ad, Google could handle any payments they make at the advertiser's site. Google takes a cut of the purchase instead of money for the first click-through. Bang, no more click fraud.
Marketers have been pushing Google for a pay-per-performance model for years.
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
By Andy Beal Expert Author
Article Date: 2006-02-23
Valleywag proves that they're not just interested in who has the hottest body in the Valley.
They're claiming they've confirmed some details about the rumored Google Wallet.
Basically, when a customer clicks on a Google ad, Google could handle any payments they make at the advertiser's site. Google takes a cut of the purchase instead of money for the first click-through. Bang, no more click fraud.
Marketers have been pushing Google for a pay-per-performance model for years.
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.